In audiovisual creation, the player is an unmistakable sign that something is being set in motion. It first appeared in the 1960s, on tape recorders and the earliest video systems, where the triangle indicated the direction of playback. Ever since, it has been the engine that sets everything around it moving.
LA FABRICA
[ Cultural / Corporate ]
A brand that tells a story in less than three minutes
A project that opened our eyes to a more diverse and inclusive cinema. We shaped the festival's identity and content, from screen to stage.
NotodoFilmFest is a groundbreaking initiative born more than twenty years ago from a simple, radical idea: to bring cinema to the internet and make it available to anyone. Two decades on, it remains an essential date for those who follow the world of film closely.
Un símbolo para acercar el cine a todo el mundo.
The new logo brings together two symbols of audiovisual creation: it takes the shape of a clapperboard crowned by a play button, uniting creators and viewers in a festival that sets out to bring filmmaking closer to the general public. With it we wanted to combine three ideas: the festival's digital, online essence, a clear passion for cinema and its protagonists, and the will to give a chance to everyone looking to create their first piece.
A brand for 40 million views. A play button that sets in motion something made to be shared.
Many ways to tell the story of cinema, one coordinated visual identity
La Fábrica's online film festival works as a graphic umbrella: a brand that brings all its initiatives together under a single coordinated visual system. Within it live several concept brands, each tied to a strand of the festival: Desde Otro Prisma, La Gala (Notodo's awards ceremony) or Notodo School. Each has its own personality, but they all share the same graphic DNA.
Desde otro prisma
From a different perspective: cinema through the lens of diversity.
Our task was to convey that commitment to diversity visually: a brand identity and a body of content that would make it clear that cinema is approached from a different perspective here.
Desde otro prisma is the call that NotodoFilmFest runs together with Netflix to open up opportunities for emerging talent and build a more diverse and accessible audiovisual sector. It looks for stories and teams that reflect the real diversity of society —gender, background, region, age, functional diversity or LGBTIQ+— and supports its finalists all the way to production: of the hundreds of projects submitted each edition, twenty are pitched to the industry and three secure funding to shoot their piece in Notodo format.
Notodo Film Fest School, an initiative to learn about careers in film.
Notodo, together with the Community of Madrid, runs a series of masterclasses with professionals from the film industry. For each session, we produce a video testimonial that captures the highlights of the day, so that fans don't miss a thing, the content gets shared on social media, and the community of attendees keeps growing.