[ Corporate ]
Europe's Story Through Its Territories
Campaigns developed for the Council of Europe, the European Commission and the European Union, bringing European initiatives closer to citizens, institutions and regional stakeholders.
European initiatives begin within institutions, but their real impact comes when they reach the people and organisations that can bring them to life. From cultural routes spanning multiple countries to Mediterranean cooperation platforms and projects dedicated to safeguarding intangible cultural heritage, we have collaborated with the Council of Europe, the European Commission, the European Union and public authorities to create audiovisual campaigns that transform complex initiatives into clear, engaging and accessible stories.
Discovering Europe Through Its Cultural Routes
Routes4U was a joint initiative of the Council of Europe, the European Commission and the European Union to promote eight new European Cultural Routes across the continent's different macro-regions.
Rather than promoting individual destinations, the project invited people to experience Europe in a different way: by following the historical, cultural and natural connections that link countries beyond their borders.
Our brief was to develop the launch campaign for the new routes through a series of audiovisual pieces. For each route, we produced a promotional film designed to capture its unique identity, cultural heritage and the experience of travelling across territories connected by a shared history.
The campaign aimed to spark curiosity among European audiences and encourage them to rediscover the continent following the pause in travel caused by the pandemic.
A Visual Journey
An invitation to journey along the Alvar Aalto Cultural Route, exploring the modern architectural heritage that connects Scandinavia with the countries of the Baltic Sea region.
The campaign was supported by an international media outreach strategy developed in collaboration with a specialised press office. The films were featured across digital media and television networks in numerous European countries, extending the campaign's reach and introducing the new Cultural Routes to potential travellers, tourism organisations, regional stakeholders and public institutions.
PANORAMED
Conceived as the governance platform of the Interreg MED Programme, PANORAMED fostered dialogue and cooperation between public institutions, administrations and regional stakeholders to address some of the Mediterranean's most pressing shared challenges.
Rather than simply coordinating projects, the initiative sought to build a common vision for a region connected by its geography, history and culture.
To support that vision, we developed the creative concept, storytelling and production of an audiovisual piece that transformed a complex institutional message into a clear, engaging and emotionally resonant narrative.
CULTURECOVERY
This project was created to preserve and promote Central Europe's intangible cultural heritage: traditions, crafts, knowledge and ways of life that shape the identity of communities but can only survive by being passed from one generation to the next.
The project recognises this living heritage as a vital resource for strengthening local communities and bringing their cultural richness to new audiences.
Traditions That Shape Identity
We developed the narrative strategy and produced an audiovisual piece designed to communicate the value of this intangible heritage in a clear, engaging and evocative way.
Through a visual narrative centred on people and their traditions, the campaign invites audiences to discover the cultural expressions that continue to shape the identity of European territories beyond their monuments.