[ Digital / Cultural ]
Redesigning the world from another point of view
Madrid Design Festival. Crafting a singular graphic and audiovisual language for when design takes over the city.
Each year, Madrid Design Festival turns its focus to the trends shaping design, gathering the most pressing themes with the leading voices of every discipline worldwide. In 2027 the festival turns ten, and we have collaborated with it since its very first edition. In six of them we have taken on its global design: not only its communication materials, but also the telling of its stories.
Design and technology are two of the major drivers of development in our time.
A partnership between the two disciplines is what we have always brought to our proposals for MDF. For this project we have created both physical and digital programmes, designed signage or posters, and brought design to its digital presence, from the development of web tools to its activity on social media. One of our contributions was to introduce audiovisual content more actively into its communication from the 2021 edition onwards — the first in which we designed all of its tools as a whole.
Design and technology are two of the major drivers of development in our time.
Design and technology have always gone hand in hand in our work for MDF, from printed and digital programmes to signage, web tools, social media and audiovisual content introduced more actively from 2021 onwards.
Movement as a language: kinetic design for a festival that brings the city to life and communicates via social media.
At a festival like this we place special importance on kinetic design, and just as much on building a coordinated graphic language that speaks the same way across social media and physical pieces. We developed idents, transitions and title sequences for the exhibition videos and for the digital projects tied to the festival's activity, so that every piece in motion became part of a single identity system — coherent in every format and on every channel.
Movement as a language: kinetic design for a festival that brings the city to life and communicates via social media.
We developed idents, transitions and title sequences for the exhibition videos and for the digital projects tied to the festival's activity, so that every piece in motion became part of a single identity system — coherent in every format and on every channel.
A system that stays recognisable on any media.
Graphic coherence is what turns separate pieces into a single voice. We build each edition of MDF on a shared system — typography, colour, symbol — that stays recognisable whatever medium holds it: from the printed programme to the mobile app, from large-format street pieces to a graphic sliding across a screen. Every channel sets its own rules, and our job is to make the brand honour them without ceasing to be itself: so that a booklet and a phone speak, unmistakably, the same language.
A system that stays recognisable on any media.
Graphic coherence turns separate pieces into one voice. We built each edition of MDF on a shared visual system that stays recognisable across print, mobile, urban formats and moving digital content.
High-quality audiovisual content as a means of connecting with the audience.
The videos we have created for MDF have become a talking point at the festival, serving as a record of each of its activities and, in some cases, as a link between the reality of the festival and its audience. During the pandemic, we produced more than 110 audiovisual pieces to tell this story, in which design became a conversation throughout the city of Madrid. Whilst we couldn’t share the activities in person, we were able to see the faces of the festival and get a sense of what was happening.
High-quality audiovisual content as a means of connecting with the audience.
Our audiovisual pieces for MDF document the festival’s activity and strengthen its connection with the audience. Even during the pandemic, they helped keep its story and experience alive.
MDF Studio
At each event, we bring together professionals who share a common interest to discuss the topics currently shaping the conversation in the world of design. These are two- or three-way discussions, without a fixed script, which are published as videos and take the pulse of the design world from within.
Design is taking the city by storm and is evident across a wide range of media.
The Madrid Design Festival acts as a unifying force, enabling each neighbourhood to showcase its professional and creative fabric. It brings together design enthusiasts and the curious in every showroom or pop-up space, creating a visual trail through signage and guiding visitors via programmes and virtual guides. It also has a presence in urban shopping centres to attract visitors to its activities. That is why our work involves providing visual solutions for a wide variety of media.
Design is taking the city by storm and is evident across a wide range of media.
Madrid Design Festival activates the city and connects neighbourhoods, spaces and audiences. Our work is to create visual solutions for that diversity of media, routes and ways of gathering.
Maintaining visual consistency across such a wide range of urban media is a challenge.
Every February brings together more than a hundred events, a constant pace that pushes us to keep updating the graphic materials each activity demands and to capture everything on video. Keeping the brand recognisable event after event —on the street, on screen and on paper— is exactly where the challenge lies.
Maintaining visual consistency across such a wide range of urban media is a challenge.
Every February brings together more than a hundred events, a constant pace that pushes us to keep updating the graphic materials each activity demands and to capture everything on video. Keeping the brand recognisable event after event —on the street, on screen and on paper— is exactly where the challenge lies.
Across its different editions we have handled the design of supporting materials, the audiovisual production of exhibitions and ephemeral spaces and the broadcasting of press conferences, as well as narrative pieces that take the festival beyond Madrid, as with the Rising Talent Awards in Paris or Sombra Iluminada in Seville. As a finishing touch, in 2026 we developed the brand for Madrid's first design fair: Forma.
Across its different editions we have handled the design of supporting materials, the audiovisual production of exhibitions and ephemeral spaces and the broadcasting of press conferences, as well as narrative pieces that take the festival beyond Madrid, as with the Rising Talent Awards in Paris or Sombra Iluminada in Seville. As a finishing touch, in 2026 we developed the brand for Madrid's first design fair: Forma.
We designed a brand from scratch to give form to Madrid's first collection design fair.
Some projects begin with a name, and this one began with a form. Forma is born as the first Spanish fair devoted to collection design, and building its brand meant giving shape to something that did not yet exist. There was no previous edition to return to, no inherited colour, no essence to protect — only the challenge of turning an idea into a recognisable form. We had to create a language capable of holding galleries, studios and designers under a single identity, and of placing Madrid on the international map of collection design. Because before a fair can gather the best of design, it first has to find a form of its own.
We designed a brand from scratch to give form to Madrid's first collection design fair.
Some projects begin with a name, and this one began with a form. Forma is born as the first Spanish fair devoted to collection design, and building its brand meant giving shape to something that did not yet exist. There was no previous edition to return to, no inherited colour, no essence to protect — only the challenge of turning an idea into a recognisable form.
