[ Digital / Foodie ]
Sustentable
A gastronomic and editorial project that celebrates sustainability, local produce, and Mediterranean identity.
Sustentable was born as an editorial and digital initiative dedicated to showcasing restaurants committed to sustainability across the Valencian Community. From the creation of the Mesa Mediterránea brand to the development of publications, an app, visual identity and events, TPW has built a contemporary ecosystem where gastronomy, territory and environmental awareness coexist within a single narrative.
Mesa Mediterránea
In 2018, María Diago and TPW began shaping a simple yet ambitious idea: to create a platform capable of transforming the conversation around sustainable gastronomy in the Mediterranean. This led to the birth of Mediterranean Table, a brand conceived as an editorial, cultural, and digital space from which to promote new ways of cooking, producing, and consuming.
An Identity with a Mediterranean Spirit
Building on this vision, TPW developed a brand identity system capable of translating Mesa Mediterránea’s values into a coherent and contemporary visual language. From the naming and visual identity to the editorial and digital architecture, every element was conceived to create a distinctive brand closely connected to Mediterranean culture.
Inspired by the light, colours, andAn Identity with a Mediterranean Spirit open spirit of the Mediterranean, the identity extends naturally across publications, digital platforms, and brand experiences. Rather than simply designing a visual identity, the project focused on creating a flexible and consistent brand universe capable of supporting the platform’s growth while strengthening its positioning through a strategic and cultural perspective.
From Branding to Editorial Storytelling
Sustentable: An Innovative Guide to Sustainable Gastronomy.
The project
Sustentable is a pioneering guide dedicated to sustainable gastronomy in the Valencian Community. The project brings together and recognises restaurants that integrate sustainability into the way they produce, cook, and engage with their local environment. More than a gastronomic publication, the guide offers a new perspective on dining, placing environmental commitment, local produce, and Mediterranean culture at its core.
One Guide, Two Editions
Sustainable Gastronomy Continues to Grow.
Sustentable’s visual identity shaped a publication where design, photography, and editorial content came together seamlessly. What began as a single guide soon evolved into a second edition, expanding its journey through the sustainable gastronomy of the Valencian Community. Alongside the editorial design of both publications, TPW carried out extensive photographic work across restaurants throughout the region, capturing chefs, interiors, and some of the signature dishes that best reflect their culinary philosophy.
The Guide in Your Pocket. A Digital Experience for Discovering Sustainable Gastronomy.
Sustentable Events
The launch of Sustentable in 2018 transformed Valencia’s City of Arts and Sciences into a meeting point for chefs, producers, researchers, and professionals committed to a new way of understanding gastronomy. More than 350 guests attended an event designed to introduce the project while creating a space for dialogue around sustainability, local identity, and culinary innovation.
With the release of the second edition, the event evolved to include the first Sustentable Awards, an initiative created to recognise restaurants and professionals committed to a more responsible approach to gastronomy. TPW was responsible for the production and communication of both events, bringing the identity and values of the editorial project into a live experience.
The Launch of Sustentable
Recognising those who make sustainability a way of understanding food.